Coca Cola's secret is saved! Updated: 2006-07-07 14:54 Three people have been
arrested for allegedly attempting to sell Coca-Cola company secrets to
PepsiCo, according to the US Department of Justice.
Two residents of Georgia and one resident of New York City are purported to
have participated in the scheme to sell the Coke secrets to rival Pepsi for $1.5
million.
In May, PepsiCo told Coca-Cola that it had received a letter from a person
calling himself "Dirk" offering "very detailed and confidential information"
about Coke's products for a fee, according to the DOJ press release.
The FBI got its undercover agents involved in the case, and over the course
of the next month gave the alleged con men manila envelopes with money in
exchange for Coke secrets.
Ibrahim Dimson of New York and Edmund Duhaney and Joya Williams of Georgia
were arrested in Atlanta on Wednesday without incident, and charged with wire
fraud and unlawfully stealing and selling trade secrets. Williams was a
Coca-Cola employee.
"Sadly, today's arrests include an individual within our company," said Coke
CEO Neville Isdell in an email to employees. "While this breach of trust is
difficult for all of us to accept, it underscores the responsibility we each
have to be vigilant in protecting our trade secrets."
"Information is the lifeblood of the company," Isdell continued. "As the
health of our enterprise continues to strengthen and the breadth of our
innovation pipeline continues to grow, our ideas and our competitive data carry
increasing interest to those outside our business."
A PepsiCo spokesman said that the company was pleased to be of assistance in
the investigation.
"We did what any responsible company would do," said the spokesman.
"Competition can be fierce, but it must also be fair and legal."
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