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Fast food chain McDonalds is to launch a special World Cup burger that is bigger than a Big Mac in Britain.
The restaurant is to sell the sandwiches, which are 40% bigger than its biggest current burger, over a six-week period.They will pack a belt-busting 669 calories.
The move has prompted outrage from health campaigners.
Liberal Democrat MP Steve Webb organised a petition against the burger.
He has said he is concerned about the impact it may have on children's diets.
McDonalds introduced a healthier menu three years ago, which included salad and fresh fruit.
But only a few customers have bought the products, and the company appears to be ditching the policy.
"It's time to be proud, to say 'We're a good burger company'," new president Steve Easterbrook told The Mirror newspaper.