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名句改编“雪克隆” Snowclone

China Daily | Updated: 2012-03-14 10:38

名句改编“雪克隆”

Snowclone

The term "snowclone" describes the practice of transforming cliches, axioms and pop culture catchphrases into modern analogies. For example, the catchphrase, "To be or not to be, that is the question", can be turned into, "To eat or not to eat, that is the question."

“雪克隆”指的是把一些陈词滥调、公理、流行文化名言改编成现代版本的行为。例如,名言“生,还是死,这就是问题的所在”可以变成“吃,还是不吃,这就是问题的所在”。

A snowclone can be formed simply by borrowing a timeworn but familiar cliche and injecting the specific topic into its basic syntax. The movie catchphrase in Alien, "In space, no one can hear you scream", for example, can be turned into the business-related snowclone, "In space, no one can hear you negotiate".

雪克隆可借用一些过时但却脍炙人口的陈词滥调,在其基本句式中加入具体话题。举例来说,电影《异形》的名句“在太空中,没有人能听到你的尖叫”可以改编成跟商业有关的雪克隆:“在太空中,没有人能听到你的谈判”。

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