可口可乐化Coca-colonization

Coca-colonization is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.

可口可乐化(Coca-colonization)一词是跨国软饮制造商Coca-Cola(可口可乐)和colonization(殖民化)两个词的合成词，指全球化或文化殖民。

The term is used to imply either the importation of Western (particularly American) goods, or an invasion by Western, especially American cultural  values, which threaten the local culture.

这个词多用来指代西方(尤其是美国)产品的进口，或者是西方及美国文化价值观的入侵，导致当地文化受到威胁的状况。

It gained visibility in the European-Americanization debate with the 1994 publication of Reinhold Wagnleitner’s book, Coca-Colonization and the Cold War: The Cultural Mission of the United States in Austria After the World War II. The expression also became a catchphrase of the anti-globalization movement.

该表达在1994年初现于欧洲关于美国化的辩论中，来自于雷纳德?瓦恩莱特纳一本名为《可口可乐化与冷战：二战后美国在奥地利的文化使命》的书中。后来在反全球化运动中一度成为热门词汇。