2010-06-24 16:12

An exhibition involving 50-plus UBPA cases' displays opened at the Expo Center Wednesday afternoon, which will run until June 29.

The showcase features photos and description about the cases.

UBPA is gaining popularity thanks to the organizers' fast-track initiative. The initiative, announced last month, aims to increase the relatively low attendance in the Puxi section of the Expo site compared to the main exhibition zone in Pudong. People can collect 16 stamps from the UBPA to get a reserve ticket to the China Pavilion or the Saudi Arabia Pavilion, two of the most popular pavilions.

The area covering only five percent of the Expo site now attracts about 23 to 30 percent of the Expo visitor flow every day, a rise from 10 percent before the policy was initiated.

Vicente Gonzalez Loscertales, secretary-general of BIE, has visited UBPA for several time and praised the area.