New Zealanders describe their country as a great place to bring up children. While we lead the world in our use of the internet and mobile phones, we still appreciate the simple things in life: a fresh meal, a walk on the beach, time to relax with family and friends.

Maori are New Zealand's indigenous people, and Maori perspectives and culture have helped form our identity. Maori concepts like whanau (the extended family) and mana (dignity) are part of our everyday life. All New Zealanders share a deep connection with the land and sea.

Visitors from overseas often comment on New Zealanders' friendly, open attitude. With only four million people and plenty of space, we can take the time to get to know each other. Our closeness to nature gives us a sense of freedom and relaxation.

New Zealanders are high achievers in sport. Our national sport is rugby football, and the haka, performed by our rugby team the All Blacks, is known around the world.

Building on New Zealand's Maori and British heritage are people who have come here from many countries. The Pacific Islands and Asia have contributed most of New Zealand's new migrants, but our multicultural society includes people from almost every country in the world.

New Zealand's place in the South Pacific has made us independent, adventurous and outward looking. We travel and communicate with the world, and welcome millions of international tourists every year. But while many young New Zealanders live overseas, most return home to start a family. We know we are lucky to enjoy the New Zealand way of life.