|
|
Day 2 - Tuesday, May 17
[ 2005-04-07 14:02:22] |
| 9:50-10:40 |
THE AUTO INDUSTRY IN ASIA: AN OPEN ROAD? |
The auto industry offers a compelling case study that is a microcosm of the issues and challenges of doing business in Asia (and particularly China): government regulation, technology transfer and intellectual property, global vs. local branding, sociological and environmental impact, energy issues, and more.
Speakers:
Hu Maoyuan, President, Shanghai Automotive Industry Corp.
Helmut Panke, Chairman of the Board of Management, BMW AG
G. Richard Wagoner, President and CEO, General Motors
Moderator:
Alex Taylor III, Senior Editor, FORTUNE
|
|
|
|
|
|
English
