Jewelry connects fans and celebrities

[Photo provided to China Daily]

Chinese smart jewelry brand Totwoo and Funyoung Entertainment Company recently launched a collaboration. Totwoo will develop new products for Funyoung's community of celebrities and fans.

Connected to an app, users can send regards to friends and families who wear the Totwoo jewelry, which will signal the messages with sparkles and vibration. Now fans who wear the jewelry can receive such messages from their idols.

"It's no longer just jewelry. It will become a special connection between the celebrity and their fans," says Wang Jieming, co-founder and CEO of the brand.

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