'It' Brazilian girls

Camila Coutinho

Camila Coutinho at John Galliano Fashion Show Womenswear Fall/winter 2016/2017 during Paris Fashion Week. [Photo/SIPA]

Brazilian blogger Camila Coutinho opened a blog account called "Garotas Estupidas", which literally translates to silly girl, without knowing that she would become one of the most followed fashion bloggers in Brazil years later. In contrast to the playful name for her blog, "Garotas Estupidas" is a very organized website, providing news and updates on fashion, beauty and lifestyle.

Coutinho now updates 290,000 followers on YouTube and two million followers on Instagram. Coutinho prefers the girl-next-door look and is often seen in basic colors like black, white, beige and denim blue.