Re-creating a slice of Paris
So, China was the first market to see this collection.
Chanel duplicated the Paris in Rome show in Beijing to promote it.
To ensure that more customers felt a part of the event, Chanel staged the show twice in one day, in the afternoon and at night.
This is the first time that Chanel has held a big show in Beijing since it entered the country in 1999.
"It took a lot of time and work for our teams to redo this show in Beijing. But China deserves it, because of our business here. China is an important market for Chanel," says Pavlovsky.
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