Big data yields insights into fashion and technology trends

Fan, phone and fashion

According to Toutiao.com, the top five tags for users interested in fashion are female celebrities, Fan Bingbing, feminine, dresses and high heeled shoes. For those more keen on technology, the top five tags are cell phone, Apple, iPhone, smartphone and Internet.

Wide-legged trousers (tagged 78.18 million times), the little black dressed (38.62 million), printed shirts (24.4 million), Doug shoes (8.02 million) and leggins (1.54 million) are the top five popular tags in fashion articles. [Photo/people.cn]

Sandals, camouflage, the little black dress, printed shirts and Doug shoes are items that attracted the most hits in science and technology-based articles. In fashion articles, wide-legged trousers, the little black dress, printed shirts, Doug shoes and leggings attracted the highest volume of traffic.

Chanel was mentioned most frequently (88.38 million times) in fashion articles. [Photo/people.cn]

The brand that has been mentioned most frequently in science and technology channels is Nike, and for the fashion channel, it was Chanel.