Actress Gong Li helps Swiss luxury with Chinese market

Watches and jewelry of Swiss luxury brand Piaget enjoy growing popularity among Chinese consumers. [Photo provided to China Daily]

Piaget was a leading name in the ultrathin movement of the 1950s and 1960s. And now, the brand is capitalizing on the growing market of jewelry. The brand has been promoting the Rose collection for the past three years and is celebrating the 25th anniversary of its Possession collection.

"Historically, we are a watch business. Now we want to be stronger on jewelry," he says, adding that although the company entered the jewelry trade late, it is confident about the future.

The brand belongs to the Swiss luxury group Richemont, which also owns Cartier, Montblanc and Van Cleef & Arpels.

In January, Richemont was reported to plan a price rise of 5 to 7 percent in the euro zone to counter a sudden surge in the value of Swiss franc.

Piaget China may see similar price hikes in the future, says Bouillonnec.