Shaping magic
A model poses in Dreaming of Paris from the Magic Violet line of Dong's shapewear. Photo provided to Shanghai Star |
Staying in shape
In 2012, to improve the quality of their products and to target middle- and upper-class customers, Dong Chunling had her team design a line of fashionable and high-quality shapewear priced from 3,000 yuan to 100,000 yuan per piece, in 2012. Dong says, it is best to own at least three sets of shapewear and to wear it for about eight hours every day, five to six days a week. Here are three stand out products from the line to help women retain their figure.
Luxurious banquet
This is an item suitable for ladies who plan on wearing a formal evening dress. The set of black shapewear mixed with gold, uses new fabrics purchased from Taiwan, and is perfumed with essential oils. The person is able to shape their body wearing the piece and have their skin moisturized from the essential oil, which will be released from the fabrics with a rise in body temperature.
Price: 6,980 yuan
Turn back time
This item helps wearers turn back time to a younger, more svelte, figure. It also uses fabrics from Taiwan that contain skin care essence to nourish the skin when the person wears the shapewear. The piece is designed to shape the chest and hips in particular.
Price: 8,150 yuan
Dreaming of Paris
This long-sleeve shapewear is designed to make ladies feel comfortable and give them a nice shape. The high-quality lycra fabric makes the piece more elastic for users to feel less restricted. The four-breasted design is used to allow the wearer to adjust the intensity of the shapewear.
Price: 8,140 yuan