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La Perla's China focus

China Daily | Updated: 2014-02-24 10:39

La Perla's China focus
Bright & Chic
Luxury Italian underwear brand La Perla has announced that it has opened an e-commerce platform on Chinese website La Perla, known as "the Rolls-Royce of underwear", has recently turned their focus to the Chinese market. The company says it plans to open 20 boutiques in the country. It has also signed Chinese supermodel Liu Wen to promote its high-end products.

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