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Rose seller demands commitment

By Gan Tian | China Daily | Updated: 2014-02-13 08:29

 Rose seller demands commitment

The brand Roseonly claims it only allows each customer to order flowers for the same person in their lifetime. Provided to China Daily

Rose seller demands commitment
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You have ordered flowers from Roseonly for your lover, but now you two have broken up. Do you want to send flowers to your new lover?

No way. Your name will be deleted from Roseonly's guest list. Forever.

The brand claims it only allows each customer to order flowers for the same person in their lifetime.

"We want our clients to feel and cherish the present one, and never change their minds," says Pu Yi, the brand's founder and CEO.

Roseonly, a luxury floral brand that has become trendy during the past year, is now one of the hottest gifts among young people.

Pu, who founded Roseonly in January 2013, says he tried to build the brand with many gimmicks, like top models sending flowers in a Mini Cooper, and hiring a flower designer from Parsons Design School in New York. But he really captured public attention when he launched this no-changing rule.

The brand's weibo (micro blog) account gained 100,000 followers within one month after this rule was put into practice. It was close to Valentine's Day, and Pu soon started to make money. He received more than 1 million orders last February.

"Consumers will notice that we are different from other brands. What they send is not only flowers any more. They are sending a promise," Pu says.

He mentions that many men will hesitate before making the order. Women who receive flowers from Roseonly feel extremely moved.

Pu says he noticed that whenever Roseonly's weibo account tweets, there are always some women reposting to make sure their boyfriends notice.

"These men may be forced to make an order here," Pu says with a big laugh.

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