Home / Lifestyle / Fashion

The game's afoot

By Kitty Go | China Daily | Updated: 2013-10-14 06:33

 The game's afoot

British label Rupert Sanderson has been known to more Chinese consumers since its first shop in Hong Kong opened in 2010. Photos Provided to China Daily

London shoe designer says reliability is key to competing in luxury markets from Europe to Asia, Kitty Go reports in Hong Kong.

How does an independent niche brand stand out and not ship out in today's retail environment of mega brands and monolithic flagship stores? London-based shoe designer Rupert Sanderson has managed to keep his 12-year-old eponymous label profitable while maintaining creativity. He describes his business as "a cross between art and commerce".

"I'm a craftsman and artisan but also a businessperson and the face of the brand ... It takes so much of a personality and an individual to drive the business," he says.

Building and distributing a brand globally is easier said (and dreamed of) than done. As Sanderson and Bertrand Mak, owner of Rupert Sanderson Hong Kong and partner of Brand Asia, tell their story several fundamentals arise that may also apply to the success of other niche, luxury brands.


Time is the ultimate luxury

Royal Asscher-Beijing Sparkle Roll Luxury Brands Culture Expo 2013 Fall

Fast forward for fashion

Previous 1 2 3 4 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349