Levi's launches revolutionary jeans for women

Levi's Revel.

"Asia-Pacific is a significant part of the global strategy and business of LS. We see great potential and opportunities that center on our core expertise and omni-channel basis in this region", he added.

In the fall of 1934, the Levi's brand took a risk that forever changed the course of women's fashion by introducing the first jeans for women - Lady Levi's jeans. Today, the brand that invented women's jeans and set the new standard in fit with Levi's Curve ID in 2010, once again helps women find the perfect fitting jeans with the launch of Levi's Revel.

The Levi's design team was inspired by a woman's desire for comfortable jeans that enhance her shape while highlighting her best features. After years of development and hundreds of fittings around the globe from San Francisco to São Paulo, Stockholm to Shanghai, the Levi's team is proud to introduce Levi's Revel jeans.

"With the launch of Levi's Curve ID, we recognized that it is every woman's right to have a great fitting pair of jeans," said Jill Guenza, Levi's vice-president of Women's Design.

"Levi's Revel takes that curve innovation one step further by actively shaping a woman's body, giving her the legs and butt she always wanted. When we took our Revel prototypes on the road to test our latest invention, we had women from all over the globe try on our jeans. Watching them walk from the dressing room to the mirror was truly inspiring. Who doesn't want to feel like that everyday – just from slipping on a comfy pair of Levi's ?"