USEUROPEAFRICAASIA 中文双语Français
Lifestyle
Home / Lifestyle / Fashion

Beckham to have a close shaze

Updated: 2006-08-16 10:58

Although he has recently been dropped by the England side, David Beckham has shown that his golden touch continues in the media.

Beckham to have a close shazeHe has just been retained by Gillette, with who he has a three-year, £40 million contract, to star in adverts for its latest product, a six-blade razor.

The Real Madrid star will feature in billboard ads for the battery-powered version of the razor from today.

The Fusion has five blades facing in one direction, while a sixth points the opposite way.

Gillette - who spent 10 years developing the blades - say it will make it easier to shave hard-to-reach places, such as under the nose.

A spokesman denied having six blades was a gimmick. He said the five blades "distribute the shaving force across the blades for extraordinary comfort".

He added: "We don't think Beckham being dropped from the England squad will affect sales whatsoever."

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US