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Chewing gum can 'enhance breasts'
(Agencies)
Updated: 2005-03-22 09:33

A chewing gum, which its makers claim can help enhance breasts, is proving to be a big hit in Japan.

The makers claim Bust-Up gum can also help improve circulation, reduce stress and fight aging, if chewed three or four times a day.

The gum releases compounds, contained in an extract from a plant called Pueraria mirifica that helps to keep the muscle tissue in good order.

Pueraria mirifica, also known as Kwao Krua, is a species found in Thailand and Myanmar and has long been used by hill tribe people as a traditional medicine.

The plant's underground tubers contain a number of chemicals called phytoestrogens — Cnatural compounds that mimic the effects of the female sex hormone oestrogen.

Makers of the gum cite tests carried out by Thailand's Chulalongkorn University that found Pueraria mirifica therapy was able to enhance breast size by 80 percent.

Further tests carried out in England found that the plant had a beneficial effect on the skin and hair as well.

The company also markets different Pueraria products, including pills and tea.

The gum, which comes in rose flavor, has proved so popular that it will be sold in convenience stores.



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