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China bans controversial Nike ad
(CRIENGLISH.com)
Updated: 2004-12-07 15:39
China has banned a Nike television commercial showing U.S. basketball star
LeBron James in a battle with animated cartoon kung fu masters and two dragons,
saying the ad insults Chinese national dignity.
A video grab image
shows a controversial Nike commercial featuring NBA star LeBron James in a
battle with animated cartoon kung fu masters and two dragons.
[news.sina.com] |
The State Administration for
Radio, Film and Television posted a statement on its website Monday, saying the
advertisement violates regulations that mandate that all advertisements in China
should uphold national dignity and interest and respect national culture.
It also goes against rules that require ads not to contain content that
insults national practices and cultures. The ad has received an indignant
response from Chinese viewers.
Nike spokesman Maurice Zhou says the company has no response except to say
that it will respect the government's decision.
The commercial, titled "Chamber of Fear," was broadcast on local Chinese
stations and on state television's national sports channel before being pulled
last month.
The commercial shows James in a video game-style setting defeating the kung
fu master, two women in traditional Chinese attire and a pair of dragons,
considered a sacred symbol in traditional Chinese culture.
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