UEFA launches website in China (Agencies) Updated: 2004-06-10 09:03
UEFA, seeking to capitalise on the appeal that European football already has
in Asia, have launched uefa.com in China with a Chinese partner.
This will now enable Chinese subscribers to see highlights of matches on the
Internet and mobile phones. Although only 120 million of the billion-plus people
in the world's most populous country have access to the Internet, this still
makes it the second biggest Internet market in the world after the United
States.
Since the Chinese website was launched the traffic has increased by 15 per
cent. For Euro 2004, subscribers will see highlights of the matches within 10
minutes of the end of each game.
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