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Hisense taps into US digital TV market
( 2004-01-14 16:55) (chinadaily.com.cn by Shen Wei)

China’s major digital television maker,Hisense Company Ltd, signed a cooperation agreement with US Digital Television Inc (USDTV) to provide 100,000 set-top digital receivers.


According to the agreement Hisense will export more than 400,000 receivers to USDTV every year. Hisense said the agreement did not set a time limit for the cooperation, adding that the scale of exports may be further adjusted to meet demand.


Hisense is believed to be the first domestic TV producer to receive US contracts since theUS Department of Commerce passed an anti-dumping ruling last November. The ruling announced preliminary anti-dumping duties of 28-46% on TV sets exported by four Chinese TV makers –Sichuan Changhong Electric Co, Xiamen Overseas Chinese Electronic Co (Xoceco), Konka Group Co and TCL Holding Co


A senior Hisense official suggested that the cooperation with USDTV will bring Hisense a comprehensive distribution channel in the United States. Since USDTV’s equity backers have ties to Wal-Mart, he said Hisense digital TV products could be distributed via thousands of Wal-Mart outlets throughout the United States.


Industry analysts say China’s TV makers are modifying their export structures. Since Chinese companies are facing a greater risk of anti-dumping rulings, more high-end TV products will be exported.


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