China providing live Super Bowl coverage ( 2004-01-29 13:53) (Agencies)
China Central Television (CCTV) will be one of several international networks
using their own on-site crews for live coverage of Sunday's Super Bowl between
the New England Patriots and Carolina Panthers.
Philadelphia Eagles tight end Chad Lewis, who is fluent in Mandarin, will
serve as CCTV's colour analyst, providing background and explanation for
viewers.
"The event is one of the greatest sporting occasions in the world and we are
looking forward to capturing the drama for our viewers," CCTV producer Zhigang
Shi told reporters on Wednesday.
Of the international networks broadcasting on site, Japanese rights holders
NTV and NHK will bring the largest contingent to Houston, with more than 50
people working on the coverage.
France, Germany, Denmark, Italy, Russia, Spain and Britain will also have
their own crews on site. Britain has three broadcast crews in Houston, with BBC
Radio Five Live providing seven hours of game-day coverage.
In total, Sunday's game will be available in 229 countries and territories in
21 different languages, reaching a potential worldwide audience of one billion
people.
|