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Microsoft to release online gaming next month in South Korea to compete with Sony's Playstation ( 2003-09-23 15:54) (Agencies)
Microsoft Corp. said Tuesday it would launch the new Xbox online game service in South Korea next month, apparently hoping to benefit from the country's high-speed Internet penetration, the highest in the world. Xbox Live, which allows several gamers to play together via the Internet, provides Microsoft a chance to take on rival Sony Corp. and its hugely successful Playstation 2. Xbox Live is already available in the United States, Japan and some European countries. Microsoft's announcement comes a week after the International Telecommunication Union said up to 70 percent of all South Korean households have high-speed broadband connections. The UN agency also said cybercafes where students play online games are widely prevalent. More than 10 million of the world's 63 million high-speed users are in South Korea alone, a rate of 21.3 broadband subscribers per 100 inhabitants. Hong Kong is in second place with 14.9 percent and Canada third at 11.2 percent. Koreans also widely use the Internet to play Playstation 2, which can be hooked onto the Web. Xbox, the predecessor of Xbox Live, failed to do well in South Korea, mainly because of a lack of Korean language game titles and ignorance of local customers' demands. Yonhap news agency quoted industry figures as showing only 30,000 to 40,000 Xbox units sold so far compared with PlayStation 2's 300,000 to 400,000 units. Microsoft's Korean unit declined to confirm the statistics.
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