Graduates from some of Beijing's private colleges have found themselves more in demand on the job market than those from State-run colleges or universities.

The number of China's college graduates hit a record high this year, totaling 2.122 million, up 67,000, or 30 percent, more than last year. Around 112,000 graduates were trained at Beijing's colleges and universities.

Competition for jobs has been fierce this year in China due to the oversupply of college graduates, and to severe acute respiratory syndrome (SARS) earlier this year.

Despite the gloomy picture, over 97 percent of graduates from Beijing City College, the first private school to offer diplomas recognized by the State, found jobs before July.

Xian Lianping, deputy director of the Beijing Education Commission, attributed the flexible operating mechanism of privatecolleges for their outstanding performance.

Private institutions of higher learning adjusted their majors to swiftly respond to the changes of market demands for talents, said Xian, and they also did market investigation to analyze the talent demands before determining what majors they were going to offer.

Meanwhile, added Xian, non-governmental institutions of higher learning emphasized more than ever improving the quality of their faculty and teaching facilities.

They also paid more attention to cultivating students' employment awareness by introducing professional expertise relatedto students' majors and helping students practice their skills, noted Xian.

However, such private colleges used to be regarded as inferior with poor faculty and publicity.

The number of higher education institutions run by non-governmental agencies stands at 1,300 with 1.5 million students, or about 39 percent of the country's total.

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