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What Did the Real Madrid Leave behind for Asia? ( 2003-08-15 09:43) (People's Daily)
At Sunday night the Real Madrid ended its half-month Asia tour in Thailand, which can be called a travel, a performance and a business show. But for the Real Madrid players and coach perhaps the most precise term of description should be a pre-season training and a not easy one. Compared with the China tours of AC Milan, Sampdoria and England a few years ago, they turned out to be more a sightseeing object rather than sightseers themselves. The result of the training, no matter what it is, can by no means blemish the splendid demeanor of a professional player-group displayed by Real Madrid super stars. Of course, being "professional" not only includes respect for fans, earnestness in training, but observance of game rules, or, in more plain words, the coordination with their boss and sponsors in a grand commercial activity.
It is clear that we are not coming for economy aims, we have responsibility to provide a face-to-face chance for fans outside Madrid, argued Real Madrid president Florentino Perez when facing with criticism from AFC General Secretary Dato' Peter Velappan. Perhaps the football boss is too rich to take account of the profits of the Asian tour as something, but his remarks of not coming for money fools no one. So there is only one interpretation for Velappan's anger, that is, the question of Madrid is how much it earned, but not whether it earned or not.
Never to doubt the brain of a businessman, for all the businessmen and experts who live on football directly or indirectly share an unspeakable belief, i.e. to keep the large football machine running, no matter whether they are Madrid, AFC, Asia Sports Development, or Real's China tour organizer GreatGate and sponsors as tobacco and beverage producers Hongta and Jianlibao. Under their joint operation Madrid's Asia tour has become one of the most successful business case.
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