New venture ensures the Bard's productions get wider audience in China

Shakespeare's Globe and China's ATW Culture launched Globe on Screen in China on Sept 24, where Shakespeare's Globe will screen its theater productions in China.

The Globe has been making films of its productions since 2003, ensuring the presence of Shakespearean productions from the United Kingdom across TV screens, in cinemas and on the biggest online VOD platform.

ATW Culture is the leading distributor of filmed theatrical content in China.

The Globe on Screen films will be released in cinemas in eight Chinese cities, including Beijing and Shanghai, and they will also enjoy an online release on China's online platform for video content, iQiyi.

Neil Constable, the chief executive of Shakespeare's Globe, said: "The launch of Globe on Screen in China celebrates and cements our commitment to sharing Shakespeare productions with our new and expanding Chinese audiences. We are particularly thrilled to be working with ATW Culture on this exciting new chapter, ensuring that our productions can be seen by people across the world.

"From sending Globe productions and Globe Education teams to China, to inviting visiting companies, we are proud to be adding to the multitude of cultural activities supporting and celebrating the UK-China relationship."