China's cultural sector emerges with creativity

Chinese nationals'digital reading rate is on the rise.[Photo/Xinhua]

5. Publishing industry got transformed

Chinese nationals'digital reading rate has risen to 64 percent, surpassing 5.6 percentage points comparing to paper reading, and among them, 60 percent adults read on the phone at least once, according to the 2016 Beijing International Publishing Forum.

An annual report on China's digital publishing industry 2016-2017 shows that the general income from the digital publishing industry in China in 2016 was more than 570 billion yuan, an increase of 29.9 percent compared to 2015. It also shows that online literature shows a robust growth, digital education publishing achieves major breakthroughs, and audible reading material becomes a new growth point.

By the end of 2016, there were 333 million online literature readers, accounting for 43.3 percent of the total number of netizens in China, according to Beijing Municipal Bureau of Press, Publication, Radio, Film and Television. Among them, 304 million users access literature through mobile phones.

Over the last 20 years, China's online literature industry has registered explosive growth, with an annual growth rate of 20 percent.