Big-budget films gear up for China's vacation market
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Major films that are set to compete this fall include The Foreigner, starring Jackie Chan, and comedies Never Say Die and City of Rock. [Photo provided to China Daily] |
City of Rock, a comedy about an unlikely band starring the comedian Dong Chengpeng, and actor Li Chen's directorial debut Sky Hunter, both slated to open on Sept 29, are performing well in presale positions.
They account for 48 and 45.3 percent of that day's presold total.
The figures are encouraging for investors.
While Yu Dong, CEO of Bona Film Group, believes that the market is big enough to have multiple winners, Liu Debin, deputy general manager of Poly Culture Group Corporation Limited, says: "Most Chinese will watch two movies on average during the eight-day vacation."
Contact the writer at xufan@chinadaily.com.cn
