New deal between China and US to promote cultural exchanges

China's State Council Information Office (L) signed a memorandum of understanding (MOU) with the U.S. National Geographic Society (NGS) and venture capital organization International Data Group (IDG) on Wednesday. [Photo/cnsphoto.com]

China's State Council Information Office (SCIO) signed a memorandum of understanding (MOU) with the U.S. National Geographic Society (NGS) and venture capital organization International Data Group (IDG) to promote the Chinese culture and cultural exchanges between the two countries on Wednesday at NGS headquarters in Washington, D.C.

Under the MOU, the NGS and the IDG will hold various photo exhibitions in both countries on regular and irregular basis. The exhibitions will be themed on China by leveraging NGS's large photo library such as the centennial collection of photographs on China.

NGS will use its digital networks, television channels to publicize natural Chinese scenery, history, culture, humanities as well as technology, and cooperate with leading TV programs in China for production and exchange.

NGS will also cooperate with IDG and noted Chinese scenic spots, such as Mount Huang in Anhui province and Zhangjiajie Global Geopark in Hunan province, to set up more world-class 3D theaters in these tourist attractions, and make qualified films with preeminent filmmakers all over the world to attract more foreign visitors to China.

In addition to enhance cooperation in the area of museums between China and the US, the NGS will organize more National Geographic branded China-themed museum exhibitions based on its experience in successfully hosting the Terra Cotta Warriors and Horses exhibits.

IDG will assist NGS in its efforts to digitize its image library. This is expected to begin with images on China to present China's brilliant civilizations to the world through a fresh, unique perspective.