Chengdu creativity week scored by 3rd party

The Cultural Market Surveys and Assessments Center of China recently released a report on the brand value of the 2014 Chengdu Creativity Design Week, which was held from Oct 1 to 14 in the capital of Sichuan province.

The assessment result indicated that the event is at a fast-growing stage, according to the report.

The center, which is a nonprofit organization under the Ministry of Culture, was chosen as a third-party research institute by the Chengdu city government, the event's organizer, to make an objective evaluation.

The report is the first in China to assess the brand value of events such as cultural expos and design weeks.

"The market and consumers have a final say on the actual effects of all kinds of blueprints, policies and events related to cultural industries. Chengdu’s innovative practice of entrusting a third-party institute to evaluate the Chengdu Creativity Design Week has a significant meaning," writes Liu Yuzhu, assistant to the minister of China's Ministry of Culture, in the preface of the report.

According to experts who are members of the assessment team, the measurement of cultural creative industries is different from that of economic development or any specific commercial brand value. Social environment and even government policies need to be considered while assessing such industries.

The assessment team collected material and data and established an evaluation system based on internationally advanced concepts and analyzing technology. The team evaluated the local government's leadership, participation of enterprises, market operation capacity, and economic benefits, extended cultural influence and media coverage.

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