China's wealthy looking for unique travel experiences

Costs don't seem to matter much to wealthy Chinese travelers.

So, small and medium-sized cruise ships, high-end hotels and exclusive Chinese language tour services and drivers are what Chinese luxury travelers are looking for, says an October report by HHtravel, a luxury brand under China's biggest online travel agency Ctrip, and Palm You, a tourism consultant based in Shanghai.

More than 90 percent of the wealthy expressed willingness to travel to polar regions and the United States, the report says.