Thailand eyes China to grow MICE trade

The Thailand Convention and Exhibition Bureau (TCEB) recently launched a campaign to promote three major cities - Pattaya, Hua Hin and Bangkok - as its latest destinations for MICE (meetings, incentives, conferencing and exhibitions) events in a bid to attract more trade from China.

The marketing campaign, entitled "Thailand Connect Your Vibrant Journey to Business Success," was launched in Bangkok on Sept 27 with the aim of attracting more Chinese business visitors and strengthening the country's position as the leading MICE destination in the region.

With 127,390 MICE visitors in 2016, China was ranked as the largest market for Thailand's international MICE industry ahead of India, Singapore, Malaysia and Japan.