Game, set, unmatched as China Open hits heights

Beijing tournament serves up treat for fans, rakes in record revenue

As the country pushes sports consumption as a new economic driver, last week's China Open tennis tournament served up a major boost for the sector.

Aside from being treated to top-class action on court, visitors to the National Tennis Center flocked to the Beijing venue's numerous merchandise outlets, tennis academy booths, equipment stores and restaurants, signifying a growing public demand for sport-related leisure activities and products during the National Day holidays.