Disney to branch out into lower-tier cities

Walt Disney Co, the world's largest entertainment company by revenue, is expected to get closer to Chinese consumers in lower-tier cities by setting up regional presences and enhancing digital cooperation.

Luke Kang, executive vice-president and managing director of the Walt Disney Co in China, said in an exclusive interview with China Daily that the company is seeking growth in third and fourth-tier cities, as it already has a strong presence in first and second-tier cities.

The company has implemented regionalization strategy to set up offices in four cities in Shanghai, Beijing, Shenzhen and Chengdu, with each team empowered to help distribute and market contend and products to consumers in every corner of the country.