USEUROPEAFRICAASIA 中文双语Français
Home / China

'PINK ECONOMY' set to soar as companies target LGBT community

By Shan Juan | China Daily | Updated: 2016-12-01 08:05

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. Shan Juan reports.

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

Zhu's company, a startup in Beijing, has received several rounds of investment after releasing a business plan to design and develop mobile games exclusively for gay men in China.

'PINK ECONOMY' set to soar as companies target LGBT community

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US