Big Black Friday discount to boost overseas online purchases

The Black Friday shopping season is expected to spur Chinese online purchases overseas despite the recent weakening of the yuan.

Ymatou.com, a Shanghai-based e-commerce company dedicated to overseas products, has already rolled out special offers days before the shopping season and has seen rising sales compared with last year.

The company said it sold 60 million yuan ($8.67 million) worth of goods in the first 10 minutes when the sales started last Friday, a week earlier than the official start of the shopping season.