Huawei targets top-end market with its Mate 9

Competition remains fierce with Oppo, vivo for bigger share on home turf

Huawei Technologies Co Ltd aims to regain its top position in China with its latest flagship smartphone Mate 9 series, after it lost ground to domestic rival Oppo Electronics Corp in the third quarter of the year.

The Shenzhen-based firm launched the new handsets in its home market on Monday, marking its latest effort to grab a bigger share of the high-end segment, which is full of opportunities after Samsung Electronics Co's smartphone recall crisis.