Fortune smiles on Goodbaby as it plans more stores

Goodbaby Group said it will open more baby-care stores, amid booming demand driven by parents' strong willingness to trade up to better products.

"We are planning to further expand in the domestic market in both distribution and retail network," said Song Zhenghuan, chairman of Goodbaby Group - China's largest baby-care products maker and retailer.

Song said there were currently more than 3,200 stores in China, including multi-brand children's shoe stores, mothercare shops and baby superstores offering products ranging from strollers, car-seats to buggies, but the number will grow to 7,000 to 8,000 in the next few years.