Haier goes to Russia with big plan

The appliance maker invests in R&D, manufacturing plants and assembly units in a bold bid to localize its operations

Haier Group, China's biggest maker of household appliances, has opened a new refrigerator factory in Russia in response to increasing demand from the European market. The new plant is the first joint Sino-Russian business project in a non-energy field.

The new site, spanning 24,500 square meters, is located in Kamsky Industrial Park, Naberezhnye Chelny, an important industrial city in the Russian province of Tatarstan.