Media exchanges to help soft power sow understanding

Chinese and Australian media outlets signed multiple agreements in Sydney on Friday that will promote and deepen their exchanges and build on the comprehensive strategic partnership between the two countries.

Underscoring the latter aspect, the signings were witnessed by Liu Qibao, the Communist Party of China Central Committee's publicity chief, and Gary Quinlan, acting secretary of Australia's Department of Foreign Affairs and Trade.

Six cooperative agreements were signed, involving Xinhua News Agency, China Daily, China Radio International, People's Daily website, Qingdao Publishing Group, the University of Technology Sydney, Fairfax Media, Sky News Australia, Global CAMG and Weldon International.