Visa launches 'Everywhere Initiative' for startups in China

China has become the second country after the United States to roll out Visa Inc's "The Everywhere Initiative", an innovation and marketing solutions contest for startups.

Participants have been asked to create plans for Visa to drive digital commerce, inspire millennials and further incentivize loyalty-reward programs.

Starting from March 31, interested startups can sign up and submit their solutions to Visa China on how to address digital marketing and communications challenges.