Chinese wine hits Spanish market
By Emma Gonzalez | China Daily | Updated: 2016-03-19 08:10
Yantai Changyu Pioneer Wine Co Ltd, one of China's largest wineries, has started selling its signature Noble Dragon brand in Spain, the first Chinese wine to hit the market.
Made with a mix of Cabernet Gernischt and Cabernet Sauvignon grapes, it will retail for 10 euros ($11.3). The wine will be available in large food stores and restaurants across the country.
Changyu, based in Yantai, Shandong province, has been actively looking at expanding its market presence in Europe with the purchase of local players and their distribution channels.
Photo