Innovation helps toy exports boom

One of China's leading animation and toy producers, Guangdong Alpha Animation and Culture Co, used to depend on domestic market demand for growth.

But last year, its toys, which are based on a series of self-owned animation movies, were efficiently promoted to global users.

"Innovation, helped by increased investment in research and development, has played a key role in the overseas business growth," said Su Jiangfeng, the company's deputy general manager.