Internet Plus is certainly worth the buzz

Internet Plus has been selected as China's "domestic buzz word of 2015" in a joint poll by the National Language Resource Monitoring and Research Center, the Commercial Press, people.com.cn and China Central Television. This is not surprising because the term has been frequently used by the media to refer to a national development strategy and the huge influence it will have on Chinese people, even on those who are not familiar with its exact meaning.

As cultural activist and professor of Beijing Normal University Yu Dan said, Internet Plus means change in ordinary people's lifestyles, as well as transformation of enterprises and multi-industry integration.

Internet Plus can be simply interpreted as "Internet + various traditional industries", which takes advantage of the information and communications technology as well as the Internet platform to integrate the Internet and traditional industries, in order to create a new mode of development.