King James expanding his mass media universe

Fresh from his success in just-released big-screen comedy Trainwreck, Cleveland Cavaliers superstar LeBron James has signed a deal with entertainment giant Warner Bros, the two sides announced on Wednesday.

The agreement will see James' "creative footprint touch all areas of the studio, with plans for projects in television, film and original digital content", they said in a joint statement.

"Connecting with my fans and telling meaningful stories have always been my passions," said James.