E-commerce is new gold rush for entrepreneurs

Booming e-commerce in China is persuading more people to give up their jobs and seek their fortunes in the sector.

Once an admirer of business legend Jack Ma, founder of Alibaba Group Holding Ltd, Huang Chongjun, 40, is trying to challenge Ma's e-commerce empire with a disruptive business model.

If you are a college student, a new worker or just someone who wants to make a bit of extra money during your spare time, then you are a target of Huang and his trade matchmaking platform called okwei.com (literally, micro-shop).