Royal pram maker gets rolling in China

British company woos parents with its heritage brand name, service and quality

With the birth of Britain's royal baby, Prince George, having caused a sensation in China, it is hardly a surprise to see the royal family's choice of pram, Silver Cross, growing rapidly in the Chinese market.

Silver Cross, a 138-year-old brand whose prams have carried royal babies over the years, and now carry Prince George, has placed a special focus on the Chinese market, which is the only country where it has a wholly owned subsidiary despite the brand's global reach.