ZTE has 3+3 strategy for US success

Smartphone vendor says low price, high quality will be winning formula in the world's most competitive market, reports Gao Yuan.

Telecom equipment maker ZTE Corp's Senior Vice-President Cheng Lixin holds high hopes for sales in the United States. The industry veteran, who oversees ZTE's North American business, aims for the company to become a top three smartphone vendor in the world's most competitive market within three years.

The goal is considered aggressive even by the standards of many world-famous brands such as Google Inc, Microsoft Corp and Sony Mobile Communications Inc. But according to Cheng, ZTE's innovation strengths, well-executed branding campaigns and "affordable premium" customer strategy will make the target achievable.