WeChat global push slows as user growth plateaus

Tencent to reduce promotional activities in overseas markets, company's founder says

The globalization of WeChat, a messaging application owned by Tencent Holdings Ltd, may face a bump in the road after the Chinese Internet giant decided to reduce promotional activities for the app in overseas markets.

Pony Ma, founder and chief executive officer of the Shenzhen-based Tencent, said on Wednesday that the company will stop overseas commercial promotions through hard advertisements as the app's user growth has been plateauing in overseas markets.